These 10 laws will help build a foundation that will serve your customers, your brand and your bottom line. The Law of Focus – A highly focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to […]
Fresh from the 2014 Social Media Marketing Industry Report, this infographic will highlight some of the newest social media trends faced by marketers. (Over 2,800 marketers were surveyed.) Social media marketing trends for 2014 from Social Media Examiner.
Google “Black Hat” Shoot-Out Wounds Thousands! In Google’s single minded quest to improve search quality over the course of 2012, it recently sent out over 700,000 “unnatural links detected” messages to webmasters employing “Black Hat” link building strategies with a serious warning shot: Clean up your site or it’s over! Whew, sure am glad I […]
Google has recently made some bold moves that all online marketers should be responding to. In determining what type of online content is most relevant to any search query, they have changed their search algorithms to place a greater emphasis on original social content. Search is what drives the web, and Google is by far […]
There is so much talk these days about social media taking over all those “old” techniques of marketing that I’m wondering if it’s time to finally recycle all of my old marketing textbooks from grad school. Actually, I’d also have to clear my mind of all that dogma that was drilled into my brain through […]