These 10 laws will help build a foundation that will serve your customers, your brand and your bottom line.

1. The Law of Focus – A highly focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
2. The Law of Quality – It is better to have 200 online connections who read, share and talk about your content with their own audiences than 2,000 connections who disappear after connecting with you the first time.
3. The Law of Value – Focus less on promoting your services and more on creating amazing content and developing relationships. In time, those people will become word-of-mouth marketers for your business.
4. The Law of Listening – Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value to their lives rather than clutter.
5. The Law of Patience – Social Media and content marketing success doesn’t happen overnight. Although miracles do happen, it’s far more likely that you’ll need to commit to the long haul to achieve results.
6. The Law of Influence – Spend time finding the online influencers in your market who have quality audiences. Connect with them and work on building relationships. If you prove to be an interesting source of information, they might share your content with their followers – putting you and your business in front of a huge new audience.
7. The Law of Compounding – When you publish quality content and build your online audience of quality followers, they will share it with their own audiences on Facebook, Twitter, Linked In, their own blogs and more. This opens up new entry points for Google and other search engines to find it in keyword searches, opening the doors for even more people to find you online.
8. The Law of Acknowledgment – Don’t ignore someone responding to something you have posted.  Always acknowledge every person who reaches out to you.
9. The Law of Accessibility – Don’t publish content and then disappear. Be available to your audience or they won’t hesitate to replace you.
10. The Law of Reciprocity – Don’t expect others to share your content if you don’t do the same for them. Focus some time on sharing and talking about content published by others.