Google “Black Hat” Shoot-Out Wounds Thousands! In Google’s single minded quest to improve search quality over the course of 2012, it recently sent out over 700,000 “unnatural links detected” messages to webmasters employing “Black Hat” link building strategies with a serious warning shot: Clean up your site or it’s over! Whew, sure am glad I…
What is a Social Media Manager to do? I knew this was coming, but I’ve been so busy creating Google Places Pages and Facebook Fan Pages for clients that I’ve been negligent posting nuggets of social media insights to my own blog. Google’s recent announcement has broken my silence. As a Social Media Manager my…
Talking with the owners of local businesses that haven’t yet claimed their Google Places Page, nor know how their business is showing up or being represented on search engines, I thought it would be a good idea to create a presentation that would: Help local business owners better understand the concept and need for proactive local search…